Tag: Arla b o b

According to Arla, 49% of semi-skimmed milk drinkers would consider switching to skimmed milk but dislike the taste or texture. This consumer insight led to the creation of 'Best of Both' (B.O.B.) skimmed milk, a dairy innovation designed to offer the best of both worlds by combining the low-fat benefits of skimmed milk with the flavour and creaminess of semi-skimmed milk.

Arla Foods, one of the largest dairy suppliers in Scandinavia, is not a single type of milk but rather a brand that produces a wide and diverse range of milk products. From fresh and organic varieties to specialized options like lactose-free and filtered milk, the company caters to a vast array of consumer needs and preferences.

According to a 2024 DW report, the global plant-based milk industry is worth over $20 billion, signifying a major shift in consumer preferences. However, with a crowded market of traditional cow's milk, dairy-free alternatives, and unique hybrid products, finding the 'best of both milks' can be confusing for many.