Tag: Artificial vs natural flavors

According to a 2017 report, "natural flavors" are one of the most common ingredients listed on food labels. But despite their ubiquitous presence, many consumers are left wondering: What do "natural flavors" mean in ingredients? The answer is more complex than it might seem, revealing a sophisticated and often opaque world of food science.

According to the World Health Organization, thousands of food additives, including artificial flavors, are used to meet the demands of large-scale food processing. However, growing research and consumer awareness raise questions about whether or not artificial flavor is bad for your health.