Who Makes Fitcrunch Bars? A Look at the Company and Its History
                                
                                
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                                    3 min read                                
                            
                                In November 2024, the active nutrition company 1440 Foods acquired Fitcrunch, the popular brand of high-protein baked bars, from its previous ownership, which included celebrity chef Robert Irvine. This acquisition places Fitcrunch under a new parent company, shifting its brand ownership while still maintaining its chef-crafted recipe and taste.