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Tag: Banana history

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What is superfood 1? Unpacking the Original Marketing Term

4 min read
In the early 20th century, the United Fruit Company launched a campaign marketing bananas as the first 'superfood' to boost sales. This marketing gimmick created a food category that, to this day, has no official scientific or regulatory definition. The phrase 'superfood 1' doesn't refer to a specific food, but rather to the historical origin of the concept itself.