Why do Americans only drink light beer? Debunking the Myth
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4 min read
According to Statista, in 2019, light beer accounted for 41.5% of American beer consumption, a significant portion but far from the total. The idea that Americans only drink light beer is a common misconception that overlooks a rich history, savvy marketing, and a diverse market. This article explores why light beer became so popular in the U.S. and why the 'only' part of the stereotype is entirely wrong.
