Tag: Beer marketing

Worldwide, 52% of men were current drinkers in 2019, compared to only 35% of women. While this data reveals a broad disparity in overall alcohol use, a deeper dive is required to answer the specific question: what gender drinks more beer?

In September 2025, Michelob Ultra officially became America's top-selling beer, marking a significant milestone for a brand launched just over two decades ago in 2002. This surprising shift in consumer preference reflects a deeper change in what today's drinkers want from their beverages, moving away from heavier traditional brews towards lighter, more wellness-oriented options.