Tag: Behavioral economics

According to behavioral economics, many consumer decisions are driven more by emotional responses than pure rational analysis, revealing what type of consumer are most humans. This complex interplay of instinct and logic is far more common than the textbook ideal of the purely rational buyer.

With 83% of American families consuming it at least once a week, the prevalence of fast food is undeniable. But why do people choose fast food over healthy food, despite knowing the risks? The answers lie in a complex web of modern lifestyle factors and powerful psychological drivers.

According to the World Health Organization, an unhealthy diet and a lack of physical activity are leading global health risks. This stark reality can make it feel even more discouraging when we repeatedly ask, "Why is it hard to start eating healthy?" The answer is not a lack of willpower, but a complex interplay of biology, environment, and psychology.