Tag: Better for you candy

Recent studies and rising consumer awareness have led to a surge in demand for candy without artificial dyes, which have been linked to potential health concerns like hyperactivity in children. Thankfully, a growing number of brands offer delicious alternatives that use natural coloring from fruits and vegetables.

According to a 2022 report, the United States confectionery market was valued at over $38 billion, and sales have continued to climb, driven partly by a rising demand for healthier, low-sugar alternatives. But when faced with the overwhelming choices in the candy aisle, many ask: what is the healthiest American candy? The answer involves looking beyond the flashiest wrappers and examining cocoa content, sugar substitutes, and added ingredients to find a treat that satisfies without the excessive sugar crash.