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Tag: Beverage branding

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Is Liquid Death Considered Water? Unpacking the Viral Beverage

4 min read
Since its launch in 2019, Liquid Death's edgy branding and tallboy cans have sparked widespread curiosity, leaving many to wonder if Liquid Death is considered water. The simple answer is yes, the core product is natural mountain spring water, but the brand’s strategic, rebellious marketing and expanded product line of flavored sparkling waters and iced teas often blur this simple fact.