Tag: Beverage industry

In 2020, Unilever, the British multinational consumer packaged goods company, acquired the popular hydration brand Liquid I.V.. Founded by Brandin Cohen in 2012, the company's rapid growth caught the attention of the corporate giant, signaling a major shift in the health and wellness beverage market.

According to its Q2 2025 financial results, Monster Beverage Corporation reported record-breaking quarterly net sales of $2.11 billion, indicating that Monster Energy is still popular and performing strongly in the global market. This growth occurs despite ongoing shifts in consumer preferences and intense market competition.

Over 41% of high-fructose corn syrup (HFCS) use in the United States goes to the beverage industry, leading many to wonder, do all sodas have corn syrup? The simple answer is no, though it is a common ingredient, particularly in many traditional American soft drinks.

According to CNBC, Athletic Brewing led the U.S. non-alcoholic beer market in 2024 with a significant market share. This remarkable achievement confirms just how popular Athletic beer is, reflecting a powerful consumer shift towards moderation and high-quality, flavorful non-alcoholic options.

The low and no-alcohol market has experienced explosive growth, with global sales reaching nearly $20 billion in 2023, doubling the figure from just four years prior. This rapid expansion confirms that the trend of consuming less or no alcohol is not only growing but becoming a mainstream movement in the beverage industry.

Over the last several years, many consumers have grown increasingly frustrated by the inconsistent availability of certain soft drink varieties. The primary reason you can't find caffeine free Coke on shelves often boils down to a perfect storm of manufacturing prioritization and shifting consumer demand.

The modern energy drink began in post-World War II Japan with the introduction of Lipovitan-D in 1962, a restorative tonic for workers. Understanding the complete history of the energy drink reveals its transformation from a medicinal product to a multi-billion dollar cultural phenomenon that has captivated audiences worldwide.

Caffeine Free Diet Coke was first introduced in 1983 as a direct competitor to Pepsi Free. Despite its long history, many consumers today are puzzled by its scarcity, leading to the common misconception that the product was discontinued.

According to Yahoo Finance, the canned water company Liquid Death reached a $1.4 billion valuation in 2024, largely driven by its distinct marketing rather than its product alone. This raises a major question for consumers: is Liquid Death just normal water in a tallboy can with a heavy metal aesthetic?

Following a series of public health incidents and hospitalizations linked to caffeinated alcoholic beverages (CABs), the Food and Drug Administration (FDA) took decisive action. The specific regulatory action that answers the question 'When did the FDA ban caffeine in alcohol?' occurred in November 2010.