Tag: Beverage industry trends

While there is no single, definitive percentage, recent market analyses suggest a significant portion of the American population drinks Coca-Cola, with studies indicating that Coke maintains the highest market share in the carbonated soft drink industry. Consumption patterns reveal that younger generations are more health-conscious, impacting overall soda trends, while classic Coke remains a favorite among older consumers.

According to a 2025 report, low-sugar and sugar-free variants like Diet Coke are outperforming traditional sodas in certain markets, but that doesn't mean it's more popular globally. Determining whether Coke or Diet Coke is more popular requires examining various market factors, including global sales, regional trends, and shifting consumer habits.

According to a 2025 report, carbonated soft drinks account for 37% of sales within the U.S. soft drink category, yet trail behind bottled water in consumption volume, highlighting a complex and nuanced shift in whether soda is becoming less popular. This market evolution is driven by factors such as heightened health awareness, generational shifts, and increasing competition from innovative new beverage options.