Tag: Beverage innovation

According to industry analysis, the non-alcoholic beverage market continues to grow, with innovations focused on recreating the full sensory experience of traditional cocktails. One key innovation is the concept of afterglow in drinks, which has multiple interpretations, from a proprietary warming sensation to stunning visual effects.

The global energy drink market is projected to grow at a CAGR of 6.75%, reaching an estimated $115.85 billion by 2030. To capture market share, brands are constantly evolving their product lines, driven by consumer demand and competition, which dictates what are the flavor trends for energy drinks.

According to industry analysis, functional teas and innovative brewing techniques are set to dominate the beverage market in 2025, with consumers seeking more than just flavor from their drinks. This shift raises a fundamental question: what's in a new brew that captivates a modern palate?

Launched in 2025, ClawTails is the latest ready-to-drink (RTD) offering from White Claw, designed to emulate classic cocktails. This premium flavored malt beverage is not a seltzer, but a distinct product with a higher alcohol content and real juice for a more complex flavor profile.

In early 2024, Starbucks announced it was discontinuing its highly anticipated Oleato line in the U.S. after less than a year on the menu due to poor customer reception. A bold experiment championed by former CEO Howard Schultz, the olive oil-infused coffee was a divisive topic, with some praising its unique texture and others finding it unappealing and disruptive to their digestion.