Tag: Beverage market

Valued at $87.8 billion in 2025, the global energy drink market is booming. But just how popular are energy drinks, and who is driving this rapid growth? This article delves into the consumer demographics, market trends, and the powerful forces fueling this caffeinated industry.

Over the past two decades, full-calorie soda sales in the United States have plummeted by more than 25 percent, indicating a serious and sustained decline in consumption. This seismic shift begs the question: is soda losing popularity on a global scale, and if so, what is driving this change?

AMP Energy first launched in 2001 under the Mountain Dew brand and has undergone several changes since. For consumers wondering, "Does AMP energy drink still exist?" the answer is a bit complicated: the original citrus flavor lives on as 'MTN Dew AMP Original,' though most of the former standalone brand's flavors have been discontinued.

Globally, the price of soft drinks is determined by numerous market variables, not just production costs. Understanding the price of 175ml Sprite requires a look at specific regions where this size is available, as well as the broader economic factors that affect all beverage pricing.

According to NielsenIQ data, White Claw held an impressive 58% share of the hard seltzer market in mid-2021, solidifying its place as a beverage industry powerhouse. This market dominance raises a central question: Why is White Claw so popular, transforming from a simple drink into a widespread cultural phenomenon in just a few short years?

According to a 2024 CBS News report, the average American drank 29 gallons of milk per year in 1975, a figure that plummeted to just 15 gallons by 2023. This dramatic shift in beverage preference reflects a significant and sustained decline in fluid milk consumption across the United States.

According to older data from the Centers for Disease Control and Prevention (CDC), about 20% of the U.S. population consumed diet drinks on any given day during 2009–2010, but recent trends suggest a more complex picture regarding what percentage of Americans drink diet soda. The consumption habits of Americans have been in flux due to evolving health perceptions and market shifts towards other low-calorie alternatives.

Jolly Rancher soda, introduced by The Hershey Company in 2005, was quietly removed from the market around 2021. Its discontinuation marked the end of a unique beverage experiment that saw a beloved candy's bold, fruity flavors transformed into a sugary, carbonated drink.

According to the latest data from industry trade publication *Beverage Digest*, Coca-Cola Classic has maintained its long-held position as the #1 selling soda in the US. This consistent market dominance has cemented its place in American culture, even as its closest competitors, like Dr. Pepper and Sprite, shift their rankings.

The global enhanced water market is projected to grow from $12.5 billion in 2023 to $28.9 billion by 2032. This rapid expansion reveals a shift in consumer behavior, answering the question: why do companies sell enhanced water? They are responding to a powerful consumer-driven demand for healthier, more functional beverage options that offer more than basic hydration.