Tag: Beverage marketing

According to research, up to 85% of consumers make a purchasing decision based primarily on color, highlighting why the answer to what is the best color for energy drinks is complex and multi-layered. It is a decision that involves understanding human psychology, brand messaging, and flavor perception to attract and engage consumers effectively.

Despite its anti-corporate ethos and environmental claims, Liquid Death faced scrutiny over its 'Armless Palmer' iced tea name, forcing a change to 'Dead Billionaire' after receiving a cease-and-desist letter. However, this incident is just one of several issues prompting consumers to ask what's bad about Liquid Death.