Tag: Biosteel bankruptcy

Following BioSteel's bankruptcy filing in 2023, the sports nutrition market was left with a significant void, which Cwench has been working to fill. This shift has led many consumers to ask if Cwench has effectively replaced the once-dominant BioSteel brand in the world of clean hydration.

Following its parent company's financial struggles and eventual insolvency, the BioSteel brand faced an uncertain future, leaving many to wonder what replaced BioSteel. In a surprising turnaround, the brand was acquired by new ownership in late 2023 and has since been revitalized, though it faces new competition from emerging and established brands.

Following its bankruptcy in 2023 under former parent company Canopy Growth, Canadian sports nutrition company BioSteel was successfully acquired by Windsor-based entrepreneur Dan Crosby. This acquisition, completed in December 2023, marked the beginning of a new, profitable era for the struggling brand.