What Is the Purpose of Annatto in Food? The Golden Secret Explained
                                
                                
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                                    4 min read                                
                            
                                Annatto, derived from the seeds of the tropical achiote tree, is a natural food additive used for centuries to provide a striking yellow-to-orange hue. The primary purpose of annatto in food is to impart vibrant color, acting as a key ingredient in everything from cheeses to marinades.