Tag: Bliss point

According to a Nielsen survey, 97% of Canadians have bought a bag of chips during their last trip to the grocery store, and Sun Chips are no exception. But why are Sun Chips so addicting that it's nearly impossible to stop at just a handful? It comes down to a sophisticated combination of flavor, texture, and psychological triggers expertly engineered by food scientists to keep you reaching for more.

According to food scientists, a powerful combination of salt, fat, and sugar creates a 'bliss point' that can make certain foods incredibly compelling. This is a key factor in what makes McDonald's fries so addictive, along with other sensory and psychological triggers.

According to a 2013 study from Connecticut College, Oreos can activate the brain's pleasure center more than some drugs of abuse in lab rats. This surprising research helps explain why so many people find themselves asking, "Why are Oreos so addictive?".

According to research published in *The BMJ*, 14% of adults and 12% of children show characteristics of "food addiction," with ultra-processed products like corn chips often implicated. The question of why are corn chips so addicting, however, is not a simple one, involving a calculated interplay of taste, texture, and brain chemistry.

According to a 2023 National Poll on Healthy Aging, one in eight adults aged 50 to 80 show signs of addiction to ultra-processed foods. Many snack foods are engineered with specific combinations of sugar, fat, and salt to trigger the brain's reward system, explaining why are snack foods so addictive and so difficult to resist.

According to a Harvard Medical School psychiatrist, ultra-processed foods are engineered to stimulate the brain's pleasure centers, which is a major reason why many people crave for chips. This perfect storm of salt, fat, and crunch makes every bite irresistible and triggers a powerful desire for more.

According to food scientists, the irresistible appeal of crisps is often attributed to the 'bliss point'—a term for the precise combination of flavours and textures that makes a food maximally pleasurable. This carefully engineered balance is a key reason why you might love crisps so much, and why it can be so hard to stop at just one.

A 2023 report in the British Medical Journal found that addiction to ultra-processed foods affects 14% of adults globally, a figure comparable to tobacco addiction. This raises a powerful question for many snackers: what makes chips so addicting and incredibly hard to put down once you start?

A 2023 review of studies suggests that ultra-processed foods (UPFs), like chips, activate the brain's reward system in ways comparable to addictive substances. Learning why it is so hard to stop eating chips involves understanding the sophisticated psychological and food science tactics at play.

According to a 2025 study from Stanford Medicine, food scientists have perfected the "bliss point"—the precise combination of sugar, salt, and fat that maximizes palatability and encourages overconsumption. It's this masterful engineering that explains why processed food tastes better to many people, creating powerful cravings that are hard to resist.