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Tag: Brain on food

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What is the Mindless Eating Theory? An Expert Guide

4 min read
According to research popularized by Brian Wansink, people make over 200 daily food-related decisions but are consciously aware of only a fraction of them. The mindless eating theory explains this phenomenon, revealing how external and internal cues, rather than hunger, drive our food consumption. This subtle, automatic behavior can significantly impact our diet and weight without us even realizing it.