Tag: Brand evolution

Created in Newcastle in 1927, Lucozade was originally known as "Glucozade," a glucose-based tonic designed to provide energy for the sick and infirm. Before its modern rebranding as an energy drink, the original Lucozade and sickness were deeply intertwined, with the product becoming a household staple for convalescence.

Created in 1927 by a chemist in Newcastle, the drink was first called "Glucozade" and was intended to help those recovering from illness by providing an easy source of energy. This answers what was Lucozade originally used for, before its famous transformation into a modern energy and sports drink.

Founded in 2010, the company formerly known as Athletic Greens underwent a significant transformation, prompting many to wonder, "When did AG1 rebrand?" The pivotal name change to AG1 occurred in 2021, marking a new chapter focused on a broader 'foundational nutrition' market.