Tag: Brand history

In 1958, an accidental invention by a Dairy Queen owner gave rise to the iconic frozen beverage that would become ICEE, and later, the Slurpee. While many consider them to be the same, there are key differences between ICEE and Slurpee that set them apart, from their origin stories to their unique textures.

In 2020, the popular ready-to-eat meal delivery service Factor was acquired by HelloFresh for up to $277 million. Prior to this major transaction and subsequent rebranding, many long-time customers and industry watchers know that Factor used to be called Factor 75.

Everyday milk powder is a product of the global food giant Nestlé, but its modern branding was developed long after the company's inception. The true founder of the company behind Everyday milk powder is Henri Nestlé, a German pharmacist who began his enterprise in Switzerland in the 19th century.

As many consumers have noticed, the standard large Gatorade bottle has recently shrunk, with many wondering, 'Did Gatorade used to be 32 oz?'. This feeling is not just a passing observation; it's a reality that points to a wider economic trend known as shrinkflation.

Initially introduced in 1927 as 'Glucozade' to help sick patients, Lucozade has transformed into a leading UK energy drink. Its evolution showcases shifting consumer needs, from providing glucose-based nourishment to fueling athletic performance.

Created in the United States by Charles Leiper Grigg in 1929, 7Up is not a Pakistani brand by origin, but it has built a powerful and prominent local identity through strategic marketing and local partnerships over decades.

Over 70% of annual Twizzlers production is strawberry flavored, yet many consumers incorrectly believe that 'Starburst Twizzlers' is a real product. The question of what are the ingredients in Starburst Twizzlers is based on a misconception, as these are two separate candy brands made by different companies with their own unique formulas. This article clarifies the distinction and breaks down the specific ingredients for each confection.

Following a heart attack in 1985, ConAgra CEO Charles M. Harper fundamentally changed his diet and challenged his company to do the same, leading to the creation of Healthy Choice, which officially came out in 1989. This personal health event catalyzed a major shift in the frozen food industry, introducing a line of meals focused on lower fat, cholesterol, and sodium content.

According to a 2023 rebranding effort, the name 'Lunchers' is a direct result of changes made to the 'Lunchables' product line in the UK and Ireland. While the core concept is similar, their brand identity, ownership, and even recipes have diverged over time.

The name 'Core Power' is used by at least two very different, and unrelated, companies: a popular brand of protein shakes and a nationwide chain of yoga studios. The simple question, "Who owns Core Power?" has a nuanced dual answer involving a global beverage giant and a specialized private equity firm.