Tag: Brand marketing

According to its Q2 2025 financial results, Monster Beverage Corporation reported record-breaking quarterly net sales of $2.11 billion, indicating that Monster Energy is still popular and performing strongly in the global market. This growth occurs despite ongoing shifts in consumer preferences and intense market competition.

Despite Coca-Cola holding a larger global market share, blind taste tests have consistently shown a majority of people prefer the taste of Pepsi in a single sip. This surprising reality challenges brand loyalty and opens a fascinating debate on which cola is truly superior based on more than just legacy.

According to the Food and Agriculture Organization of the United Nations, around one-third of all food produced globally is lost or wasted, making food preservation and protection crucial. In this context, it is vital to understand what is the primary purpose of food packaging and the multiple critical roles it plays beyond simple containment.

According to a 2024 article in Anuga Magazine, food influencers are increasingly becoming brand ambassadors, with their authentic content influencing millions of consumers. This highlights just one aspect of the dynamic and varied role of a food ambassador in today's world.

According to a 2025 Hortidaily report, 40% of consumers are willing to pay a premium for branded produce linked to sustainability and superior quality. This growing demand makes us ask: is fresh produce a good brand, and what does 'branding' even mean in the context of fruits and vegetables?

According to Mondelēz International, the parent company of Dairylea, the popular Lunchables snack range was officially rebranded as "Lunchers" in 2023 to unify its product portfolio. This change, which primarily affected the UK market, aligned the product with other snack lines like "Dunkers" and "Snackers".

According to the company itself, the still and sparkling versions of its mountain water are 100% mountain water. Is Liquid Death 100% water? The answer is more nuanced when you consider the brand's expanded product line, which includes teas and flavored options containing additional ingredients.

With a one-time purchase costing $99 for a 30-serving pouch, AG1 is one of the most expensive greens powders on the market. The high cost often leads people to question why are AG1 greens so expensive compared to its competitors.