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Tag: Brand perception

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Understanding the Price: Why is Pure Brand so Expensive?

3 min read
According to marketing analytics, consumers are often willing to pay a significant premium for products perceived as purer, safer, or more ethically made. This willingness to invest helps explain why Pure Brand, and similar products that emphasize their purity, often come with a higher price tag than their competitors. The reasons behind this cost are multifaceted and go far beyond a simple desire for profit.