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Tag: Brand rebranding

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What Happened to C4 Energy Drinks? Understanding the Brand's Evolution

4 min read
In April 2023, C4 Energy's parent company Nutrabolt announced a major rebrand of its Smart Energy line, sparking widespread consumer questions about what happened to C4 Energy drinks. This strategic move, along with subsequent flavor changes, is part of a larger plan to refine the brand's offerings and market positioning within the competitive energy drink sector.