Tag: Brand repositioning

According to reports from Coca-Cola campaigns in certain markets, Aquarius has been re-branded as Powerade, a transition highlighting that the products are intended to offer the same familiar hydration under a new name. This raises the common question: Is Aquarius the same as Powerade, or do they serve different purposes globally?

Following a viral social media campaign, Cadbury's Bournvita announced a 15% reduction in its added sugar content in late 2023. The move came after widespread criticism highlighting the high sugar levels, forcing the brand to address consumer concerns and reposition its product in the market.