Tag: Brand rivalry

Before the Oreo became a household name, another chocolate sandwich cookie reigned supreme. In fact, Hydrox cookies were introduced a full four years before their more famous competitor, making them the true original.

According to Beverage Digest's 2024 analysis, Coca-Cola is the top-selling carbonated soft drink in the U.S. by volume, maintaining its long-held lead. While Coke still sells more, the dynamic between the two giants is far more complex than a simple sales contest.

In early 2025, prebiotic soda brand Poppi faced widespread social media criticism for a lavish influencer marketing campaign. As the backlash grew, many became aware of a new participant: Poppi's competitor, Olipop. The core question at the heart of the resulting brand rivalry was: **What did Olipop comment on Poppi?**