Tag: Brandin cohen

According to corporate and journalistic sources, the popular wellness brand Liquid I.V. was founded in 2012 by entrepreneur Brandin Cohen. Cohen's vision was to create a functional hydration product based on the World Health Organization's Oral Rehydration Solution (ORS), but adapted for everyday wellness. This innovative concept, paired with a strong social mission, helped launch the brand to prominence.

In 2020, Unilever, the British multinational consumer packaged goods company, acquired the popular hydration brand Liquid I.V.. Founded by Brandin Cohen in 2012, the company's rapid growth caught the attention of the corporate giant, signaling a major shift in the health and wellness beverage market.

In 2020, multinational corporation Unilever acquired the functional hydration brand Liquid I.V., dramatically accelerating its market presence. Understanding who makes Liquid I.V. products today requires looking beyond its California-based origins to the large-scale manufacturing and distribution capabilities of its new parent company. This transition marks a significant milestone for the brand, which began as a small, mission-driven startup.