Tag: Branding

According to a study reported by the American Journal of Lifestyle Medicine, health and wellness coaching demonstrably improves nutritional behaviors, with 82% of trials showing improvement. However, the most effective marketing strategies don't start with advertising or content, but with a critical foundational step: defining your niche. This crucial first component ensures every subsequent marketing effort is targeted, resonant, and effective.

The color green is often associated with tranquility and peace. A soft, pale shade, celery green evokes feelings of freshness and vitality, but it requires specific codes for accurate reproduction in both digital and print media.

In 1985, The Coca-Cola Company famously reformulated its flagship drink, leading to immense public backlash and the reintroduction of the original formula under a new name. Today, many consumers are confused by the labels "Coca-Cola" and "Coca-Cola Original Taste," wondering if there is any difference between the two products.

According to the World Health Organization, rising global obesity rates are partly attributed to the aggressive marketing of energy-dense, nutrient-poor foods. Understanding how marketing techniques influence what we eat is crucial for navigating today's food landscape and making informed decisions about our health and diet.

In 1977, Thums Up was created in India to fill the market void left by Coca-Cola's exit. The key difference in how Thums Up is different from Coke lies in its signature 'strong' and spicy flavor, created with higher carbonation and a unique blend of spices specifically for the Indian palate.

Over 70% of shoppers form their opinion about a product based on its branding and packaging, highlighting its critical role beyond simple containment. This initial perception can significantly influence purchasing behavior and determines the true benefits of packaging and labelling for both businesses and consumers.

While most people recognize the catchy promotional slogans for products like "Got Milk?", few can recall a specific motto for the government agency that oversees much of the food and agriculture industry. So, does the USDA have a slogan? Yes, the USDA operates under a guiding motto, though its public image is defined more by its mission and subsidiary campaigns.

According to research, up to 85% of consumers make a purchasing decision based primarily on color, highlighting why the answer to what is the best color for energy drinks is complex and multi-layered. It is a decision that involves understanding human psychology, brand messaging, and flavor perception to attract and engage consumers effectively.

According to a 2025 market analysis, Red Bull holds a commanding 39% global market share, solidifying its position as the world's leading energy drink. The ubiquitous blue and silver cans are seen everywhere, but why is everyone drinking Red Bull and what drives this immense popularity?

Rapper Ice Spice's breakthrough single "Munch (Feelin' U)" went viral on TikTok in August 2022, catapulting her from relative obscurity to a household name almost overnight. This rapid success prompted online speculation and memes about a supposed masterminded operation, leading many to ask: what is the Ice Spice plan?