Tag: Business acquisition

In 2020, multinational corporation Unilever acquired the functional hydration brand Liquid I.V., dramatically accelerating its market presence. Understanding who makes Liquid I.V. products today requires looking beyond its California-based origins to the large-scale manufacturing and distribution capabilities of its new parent company. This transition marks a significant milestone for the brand, which began as a small, mission-driven startup.

Founded in 2015, the online nutrition coaching company Stronger U was eventually acquired by a larger wellness corporation. The current owner of Stronger U is Self Esteem Brands, which completed the acquisition in June 2021.

Following a bankruptcy filing in 2023, the sports nutrition brand BioSteel found a new owner in Canadian entrepreneur Dan Crosby. He is the owner of DC Holdings Ltd., which operates as the Coachwood Group of Companies, and successfully acquired the intellectual property and operational assets of BioSteel from previous owner Canopy Growth.

Following its bankruptcy in 2023 under former parent company Canopy Growth, Canadian sports nutrition company BioSteel was successfully acquired by Windsor-based entrepreneur Dan Crosby. This acquisition, completed in December 2023, marked the beginning of a new, profitable era for the struggling brand.