Tag: Buying manuka honey

Over 80% of all honey sold as Manuka is not genuine, making certification crucial for consumers. So, what does UMF certified mean and why is it the gold standard for verifying the quality and potency of New Zealand manuka honey? This guide explains the rigorous testing and quality assurance behind the Unique Manuka Factor.

According to the UMF Honey Association, the market for counterfeit manuka honey is significant, making it essential for consumers to understand the key grading systems. When assessing quality and authenticity, the question of whether UMF or MGO is more important is crucial for any potential buyer.