Why do millennials drink so much coffee? Exploring the cultural and economic factors.
                                
                                
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                                    4 min read                                
                            
                                According to the National Coffee Association, 62% of millennials consume coffee daily, a testament to its deep integration into their lifestyle. This statistic highlights a cultural phenomenon, prompting the question: why do millennials drink so much coffee and how did it become so central to their identity?