Is 12oz a Small Coffee? Understanding Perceptions
                                
                                
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                                    3 min read                                
                            
                                In many modern American cafes, a 12oz coffee is typically classified as a medium, though it's often larger than what most people consider a 'standard' mug at home. The question, 'Is 12oz a small coffee?' is therefore less about a definitive measurement and more about shifting consumer perceptions influenced by cultural norms and cafe trends.