Tag: Callicarpa macrophylla

Used for centuries in Ayurvedic medicine to treat various ailments, Priyangu is a lesser-known but significant herb, so what is the English name for Priyangu? The plant, scientifically known as *Callicarpa macrophylla*, is most commonly referred to by several English names, including Velvety Beautyberry, Large-leaf Beauty Berry, and Perfumed Cherry.

Used for centuries in traditional Ayurvedic medicine, Priyangu seeds (Callicarpa macrophylla) are celebrated for their diverse therapeutic properties, from soothing digestive issues to enhancing skin radiance. Modern research is beginning to support these ancient claims, highlighting the seed's valuable compounds and broad applications in natural wellness.