Is Campari a Sweet Drink? Unpacking the Bitter Profile
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4 min read
Invented in Italy in 1860, Campari is often associated with aperitivo culture, but its flavor is frequently misunderstood. While it does contain sugar, the liqueur's dominant characteristic is its bold, complex bitterness, not sweetness. This powerful flavor profile is what makes Campari a beloved and essential ingredient in classic cocktails.
