Tag: Caspian sea yogurt

According to a 2025 report by Lifescape Marketing Co., nearly 60% of Tokyo households have reduced their rice consumption, with yogurt seeing a notable spike as a popular breakfast replacement. In short, not only do Japanese people eat yogurt, but its consumption is rapidly on the rise.

According to Statista, a survey conducted in 2021 revealed that the majority of Japanese consumers eat yogurt on at least one day a week. This demonstrates that, contrary to some assumptions, yogurt is a common and widely accepted part of the modern Japanese diet. Its popularity has been steadily increasing, driven by a growing interest in health, wellness, and convenience.