Is Raw Milk Consumption Increasing? Unpacking the Debate
                                
                                
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                                    3 min read                                
                            
                                Data from market research firm NielsonIQ revealed a significant spike in raw milk sales, increasing by 21% to 65% in recent periods compared to the previous year. This rise begs the question: is raw milk consumption increasing, and why are more people seeking this unpasteurized option despite warnings from health officials?