The Story Behind Vitaminwater: From Sick Day Idea to Billion-Dollar Brand
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4 min read
In 2007, The Coca-Cola Company purchased the parent company of Vitaminwater for $4.1 billion, a historic deal that cemented the brand's place in the beverage industry. The story behind Vitaminwater began much earlier, tracing back to a single, unadorned idea born from a sick day and an entrepreneurial spirit.
