Tag: Celsius holdings

In February 2025, Celsius Holdings announced its acquisition of Alani Nu, leading many to wonder: Is Celsius the same as Alani? Despite the new ownership, the two popular energy drink brands remain distinct products with different formulations, flavors, and target audiences.

As of April 1, 2025, Celsius Holdings, Inc. finalized its acquisition of health and wellness brand Alani Nu for $1.8 billion, a significant move that consolidates two popular functional beverage brands under one corporate umbrella. Despite this shared ownership, the two products are not the same, maintaining distinct formulations, brand identities, and target audiences.

In 2018, the health and wellness brand Alani Nu, which would later introduce its popular energy drink, was co-founded by fitness influencer Katy Hearn and her husband Haydn Schneider. Their mission was to address a gap in the market by creating a better-for-you supplement line designed specifically for women.

According to a 2025 announcement, Celsius Holdings completed its acquisition of Alani Nu for $1.8 billion. This major corporate move means that while Alani and Celsius were once separate competitors, they are now part of the same parent company, but still exist as distinct brands.

Founded in 2004, Celsius Holdings, Inc. is an American company based in Boca Raton, Florida, that produces the popular Celsius energy drink. Despite its Scandinavian market success, the company is definitively American, a fact solidified by a major investment from PepsiCo in 2022.

Founded in 2004 in Florida, CELSIUS energy drinks are definitively American in origin. The company, Celsius Holdings, Inc., has its roots and headquarters in the United States, producing its popular line of fitness and energy beverages for a global market.

Despite persistent rumors and local shortages, the Rockstar Zero Carb energy drink has not been nationally discontinued, according to official statements from Rockstar's parent companies. However, significant recent industry changes, including a major acquisition, have profoundly impacted its availability and distribution.