Tag: Cereal market

According to a Civic Science study from March 2023, nearly three-quarters (70%) of American households eat cereal, revealing that a significant portion of the adult population consumes it, though frequency varies. While often associated with children, cereal remains a strong and consistent breakfast staple for many adults, with generational differences highlighting nuanced consumption patterns.

According to Innova Market Insights, consumers in Ireland eat the most cereal per capita globally. While Ireland leads in individual consumption, the United States holds the largest overall market value for cereal sales. The way people consume cereal varies dramatically around the world, influenced by cultural traditions, availability, and marketing.

According to a March 2024 CivicScience survey, General Mills Cheerios remains America's most popular cereal, with 62% of U.S. adults reporting a favorable view. Yet, pinpointing what is the number one breakfast cereal depends heavily on the metrics used, from revenue and sales volume to cultural popularity and personal preference.