Why is Coke more popular than water in Mexico?
                                
                                
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                                    3 min read                                
                            
                                According to a 2019 study, residents of Chiapas, Mexico's poorest state, drink an average of over two liters of Coke per day, a striking illustration of why Coke is more popular than water in Mexico. This paradox is driven by a confluence of factors, including inadequate water infrastructure, relentless marketing campaigns, and socioeconomic conditions that have entrenched the beverage within Mexican culture.