Tag: Chicken injection

According to a 2017 estimate, rotisserie chicken from Costco alone accounted for nearly one in every seven chickens served in the U.S., highlighting its immense popularity. The secret behind its widespread appeal is the expertly crafted flavor profile, and understanding what do they put on rotisserie chicken unlocks the key to its deliciously succulent taste.

According to the National Chicken Council, over 900 million rotisserie chickens were sold in 2018 across the U.S. alone. The secret behind their consistently moist, tender meat and savory flavor lies in a process known as "plumping"—a technique where a specialized solution is injected directly into the poultry before cooking.

Over 900 million rotisserie chickens were sold in the U.S. in 2018, but many consumers are unaware that most are injected with a solution to improve flavor and moisture. This injection, typically a saline brine, is a common industry practice that affects the texture, taste, and nutritional content of your favorite convenient meal.