Why is chicken salt addictive? The science behind its irresistible umami flavor
                                
                                
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                                    4 min read                                
                            
                                An estimated 15-20% of the general population may meet the diagnostic cut-off for 'food addiction,' a phenomenon with clear parallels to substance dependency. The undeniable appeal of chicken salt, a unique savory seasoning, can be traced back to this same biological reward system, as its flavor profile is meticulously engineered to trigger cravings that keep you coming back for more.