Is Soju Drank Like a Shot? Decoding the Korean Drinking Tradition
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5 min read
According to the International Wine and Spirits Research, Jinro soju is the best-selling spirit brand in the world, with billions of bottles sold annually. While it is often perceived as a 'shot' drink in Western culture, its consumption in Korea is steeped in tradition and social ritual. Understanding the proper way to enjoy soju is key to appreciating this iconic Korean spirit.
