Why Do We Crave Chips? Unpacking the Science of Addiction
                                
                                
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                                    4 min read                                
                            
                                According to food scientists, the perfect combination of salt, fat, and crunch is meticulously engineered to make processed snacks like chips nearly irresistible. But the reasons why we crave chips run deeper than just taste, involving complex neurological, physiological, and psychological factors that make it hard to stop at just one.