Tag: Coca cola plus

In Japan, a specific Coca-Cola variant, known as Coca-Cola Plus, has been approved by the government as a 'Food for Specified Health Uses' (FOSHU). This unique formulation highlights the significant ingredient differences for the iconic beverage around the world and raises questions about where the healthiest version might be found.

Driven by a growing health-conscious consumer base, Japan's functional beverage market reached $7.5 billion in 2023, with a notable shift towards low-sugar and functional drinks. Amid this trend, a popular question has emerged: **is Japanese Coca-Cola healthier** than other versions, or is it just clever marketing aimed at the wellness-minded consumer?

Launched after more than a decade of research and development, the healthy Japanese Coke, known as Coca-Cola Plus, is a zero-calorie, sugar-free beverage approved for specific health uses by the Japanese government. This exclusive drink, marketed towards health-conscious consumers, contains indigestible dextrin, a dietary fiber designed to provide unique functional benefits.