Tag: Coffee consumption trends

According to a 2024 National Coffee Association report, 70% of Americans consume coffee daily, and this beverage is a staple for a wide range of consumers. Understanding what demographic of people drink coffee reveals a complex picture, shaped by age, gender, income, and cultural factors. This article explores the key characteristics and trends defining coffee consumers today.

While some reports from earlier decades showed a decline in coffee consumption in certain regions, modern data indicates a resurgence driven by younger demographics. This shift prompts a critical look into whether coffee is losing popularity or merely undergoing a profound transformation, moving beyond traditional expectations.