Tag: Coffee market

According to recent reports, over 1.9 billion servings of Coca-Cola products are served every day, making it a major branded powerhouse. However, the definitive answer to what is the number one selling drink in the world is more complex, as the top spot depends on how you measure and define 'selling,' including unbranded items like tap water.

While some reports from earlier decades showed a decline in coffee consumption in certain regions, modern data indicates a resurgence driven by younger demographics. This shift prompts a critical look into whether coffee is losing popularity or merely undergoing a profound transformation, moving beyond traditional expectations.