Tag: Coffee roasters

Founded in 1995, Caffe Vita is an independent, locally-owned coffee company that originated in Seattle, Washington. While there are other brands with 'Vita' in the name, this iconic roaster is the one most people refer to when asking about the origin of Vita coffee. The company pioneered the 'Farm Direct' movement, building lasting relationships with growers globally.

Caffeine is a mild euphoriant, and one online coffee blog notes that it can increase dopamine levels in the brain, contributing to feelings of happiness and well-being. This chemical reality has inspired several distinct coffee businesses and products to adopt the aspirational name "Euphoria Coffee."