Tag: Color additive

According to the USDA, titanium dioxide is used in thousands of brand-name food products, but for reasons beyond nutritional value. Companies put titanium dioxide in food primarily for aesthetic and functional purposes, leveraging its bright white color, opacifying properties, and ability to protect ingredients.

First permanently approved for food use by the U.S. FDA in 1969, brilliant blue is a synthetic food colorant known for its vivid, stable blue hue. This dye is not a natural pigment but belongs to the triarylmethane chemical family, derived from petroleum.