Tag: Coloring agents

According to the Environmental Working Group (EWG), many packaged foods contain artificial food dyes. This has led consumers to question whether the popular snack applesauce contains artificial dyes.

Globally, thousands of tons of coloring agents are used annually to enhance the aesthetic appeal and functionality of products across various industries. What are coloring agents? They are substances added to impart color to foods, cosmetics, pharmaceuticals, textiles, and more, playing a vital role in consumer perception and product identification.

According to product listings and ingredient analysis, the popular South African biscuit Bakers Strawberry Whirls contains a surprising number of processed ingredients alongside its base components. The exact formulation, which creates its iconic strawberry and vanilla flavour, relies on a mix of flour, sugar, vegetable oils, and a variety of additives for texture and colour.

According to manufacturer statements and ingredient labels, most modern vitamin-enhanced waters use naturally derived fruit and vegetable juices for coloring. This reveals the truth behind **how does vitamin water get its color?** The vibrant palette is not from synthetic dyes, but from natural pigment extracts, a shift driven by consumer demand for cleaner labels and healthier ingredients.