Tag: Consumer backlash

In a deal that sent shockwaves through the health food industry, Nestlé Health Science acquired Garden of Life, a popular organic and whole-food supplement brand, in 2017. This purchase was part of a larger $2.3 billion deal for parent company Atrium Innovations.

Following a viral social media campaign, Cadbury's Bournvita announced a 15% reduction in its added sugar content in late 2023. The move came after widespread criticism highlighting the high sugar levels, forcing the brand to address consumer concerns and reposition its product in the market.

After its FDA approval in 1996, the fat substitute olestra generated over $400 million in first-year sales for products like WOW chips. Despite this initial fanfare, is olestra used anymore in food production today? The answer is a definitive no, as it has been phased out due to market rejection and consumer backlash.